Apple recorded 'record-breaking' App Store holiday revenue

Apple recorded 'tape-breaking' App Shop holiday revenue

The visitor earned $332 million in App Store revenue on New year'southward Day

Tim Cook

On the heels of a revised revenue forecast, Apple tree announced that it recorded "record-breaking" holiday revenue through the iOS App Store.

The company says that between Christmas Eve and New year'due south Eve, Apple users spent $1.22 billion on apps and games in the App Store. On New Year's 24-hour interval specifically, users spent $322 million, an increase from $300 1000000 last twelvemonth.

"The App Store had a tape-breaking holiday week and New year'southward Day. The holiday week was our biggest week ever with more $1.22 billion spent on apps and games, and New year's Mean solar day set a new unmarried-day record at more than $322 one thousand thousand," said Phil Schiller, Apple tree's senior vice president of worldwide marketing, in a recent statement.

"Thanks to the inspiring piece of work of our talented developers and the back up of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a blindside."

Apple says that the mobile version of battle royale games Fornite and PUBG were the most downloaded games over the holiday season, following past Brawl Stars, Cobblestone 9 and Monsterstrike. Farther, the company says that 1Password, Sweat and Luminosity also dominated the charts in their respective App Shop categories.

This news comes just afterwards Apple tree altered its Q1 2019 guidance, lowering its forecasted earnings past $9 billion. The company primarily blamed the Chinese market place for the downturn, as well as the force of the U.Due south. dollar.

In a recent internal employee memo, Tim Cook stated that the iPhone experienced record iPhone activations in the U.S. and Canada on Christmas Twenty-four hours. Despite the revised earnings expectations, the company also expected to gear up "all-fourth dimension revenue tape in "fundamental markets," including the U.Southward. and Canada, according to the internal memo.